KRISTEN Wiig delighted fans after she reintroduced one of her iconic Saturday Night Live characters.
The 50-year-old actress originally appeared as Target Lady on SNL in November 2005 and has returned for a series of commercials.
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Kristen shared a sneak peek video via Target‘s Instagram.
“HOLD ONTO YOUR CARTS! Target Lady is back for #TargetCircleWeek, 4/7-4/13,” they captioned the video.
“Set your alarms and get ready to save with 1000s of deals automatically.”
In it, Kristen could be seen with her iconic bowl-hair cut.
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She woke up to an alarm clock before donning Target slippers and dressing gown.
Kristen’s character then jumped on an at-home conveyor belt which she used as a treadmill.
The star then could be seen picking her iconic mom jeans and red vest from her wardrobe.
Kristen ate breakfast at her table surrounded by cardboard cut-outs of her coworkers.
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She finished by crawling through a hole in her garage and entering into a Target.
Target Lady was a well-loved character that Kristen often adopted during her seven-year stint on SNL.
Fans flooded the comment section with admiration for the character’s return.
“Target Lady needs to be back PERMANENTLY,” said a keen follower.
“APPROOOOOVED,” added another.
“I’m just so FREAKIN’ excited!!” wrote a third.
“We’ve waited long enough,” noted a fourth.
Kristen’s revival of Target Lady was to promote Target’s circle week, which starts April 7.
During it, shoppers are encouraged to join a subscription-based service that provides same-day shipping.
We’ve waited long enough
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“Target Lady is incredibly special to me because it’s one of the characters I created at The Groundlings and ended up on SNL. She definitely loves Target! I mean, who doesn’t?” Kristen admitted in a press release.
“It was so fun to bring her back after all this time, and we had so much fun imagining the world Target Lady sees inside the store today.”
Kristen was also announced to host SNL this week alongside musician Raye.
FAMILY LIFE
Kristen has been focusing on her family life since hanging up Target Lady’s vest.
In June 2020, it was revealed that Kristen and her husband Avi Rothman welcomed a pair of twins together named Luna and Shiloh.
Regarding her journey in motherhood, the SNL alum told InStyle: “As private as I am and as sacred as this all is, what helped me was reading about other women who went through it and talking to those who have gone through IVF and fertility stuff.
“It can be the most isolating experience. But I’m trying to find that space where I can keep my privacy and also be there for someone else who may be going through it.”
“You go through so much self-deprecation, and you feel like your partner may be seeing you in a different way and all this other stuff we make up in our heads,” she continued.
“But when I did talk about it, every time I said that I was going through IVF, I would meet someone who was either going through it, about to go through it, or had a friend who just did it.”
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