Twitch and YouTube collective AMP appears to be launching TONE, a new skincare brand, as the group has begun advertising it on Instagram.
AMP’s popularity has absolutely skyrocketed over the years on both YouTube and Twitch with some of the biggest names on the internet being a part of the group.
Twitch star Kai Cenat is among the most notable, with Duke Dennis, Fanum, Agent00, and more rapidly growing in popularity as well.
AMP posted a series of pictures and videos on Instagram revealing TONE by AMP – a new personal care brand created by the collective.
AMP set to launch TONE skincare brand
The newest of the three posts made on the TONE Instagram page, shows AMP members Kai Cenat, Duke Dennis, Chrisnxtdoor, and more holding the newly announced products.
You can see the creators holding deodorant, lotion, and a few other unidentified products. Being that it’s personal care, it could be anything from body wash and shampoo to lip balms.
We’ll have to wait to see what’s all revealed when they share more information regarding the brand on February 20, 2025.
After the posts were made, fans flocked to the comments to share their thoughts and excitement over the brand.
“I love this, what can’t they do?” one user asked.
Another commented: “Idc I want 14 of them now!”
“AMP skincare brand?? dangg,” replied a third.
TONE by AMP comes just months after MrBeast teamed up with Logan Paul and KSI to launch Lunchly – a ready-to-eat meal kit that comes complete with a Feastables chocolate bar and a bottle of Prime Hydration.
Kai Cenat and the rest of AMP are just the latest in the content-creator sphere to launch their own personal care brand. Back in June 2024, YouTuber-turned-boxer Jake Paul launched ‘W by Jake Paul,’ complete with body wash, deodorant, body spray, and more.