The ‘Sphere’ in Las Vegas has quickly become the most-viral indoor entertainment venue in history. Images and videos from the mind-blowing arena captivate the internet on a daily basis.
Having lit up its exosphere for the first time on the 4th of July, the Sphere officially opened its doors on Sept. 29. U2 will hold residency through the middle of February.
At that point, it is unclear as to who/what will takeover. One strong theory suggests that it might be Lady Gaga. Another top theory believes that Harry Styles is up next.
Others believe that the Jonas Brothers might next perform at the Sphere. Their newest partnership adds fuel to that speculation fire!
The Jonas Brothers are taking over the Sphere.
With the help of Coca-Cola, the Jones Brothers are promoting ‘Destination Y3000,’ a week-long futuristic experience that plays off of their smash hit ‘Year 3000.’ Not much has changed but they live under water.
It included an activation on the Sphere’s Exosphere and an event where Joe, Nick and Kevin were in attendance… virtually — as a hologram!
They teased it on Instagram and sent their fans into a frenzy.
This partnership between the Jonas Brothers and Coca-Cola is pretty unique. They are using artificial intelligence technology to execute.
For almost two years, Coca-Cola Creations has consistently embraced a digital-first approach, using the power of technology and innovation to connect with our fans across the world.
When we launched Coca-Cola Y3000 Zero Sugar, we made it possible to explore the future through the lens of AI technology, and now we are bringing futuristic experiences to life in the physical world for fans to enjoy.
— Oana Vlad, senior director for global strategy at the Coca-Cola Company
To double down on the use of A.I., Coca-Cola is using the Y3000 AI Cam to incorporate user-generated photos. The campaign was developed by WPP Open X/Ogilvy and Virtue.
As of right now, this is nothing more than a promotional agreement. There is no indication that the Jonas Brothers might next hold residency at the Sphere in Las Vegas.
However, perhaps this could mean that they will soon bring the Year 3000 from the exosphere to the wraparound LED screen inside of the venue. Are the Jonas Brothers headed for Las Vegas after U2 hangs it up in the new year?