Getty Image / Amy Sussman / WireImage
Jennifer Lopez made headlines last month when she was reportedly forced to cancel tour dates in Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and Houston due to low ticket sales.
It was an embarrassing move for J-Lo who presumably had incredibly high hopes for her ‘This Is Me… Now’ Tour after the wild success of other industry tours over the past year-ish, most notably the record-setting tours of Beyonce and Taylor Swift.
Variety was first to report on Jennifer Lopez canceling tour dates due to poor ticket sales and now they have another report claiming that J-Lo is pivoting and going with a ‘Greatest Hits’ approach for the tour in hopes of salvaging what is left of the tour.
According to Variety, what was once the “This Is Me… Now” Tour has now become the “This Is Me… Live | The Greatest Hits” Tour… Absolutely brilliant. Who doesn’t want to go to a concert and see all the greatest hits?
Jennifer Lopez is worth an estimated $400+ million. She’s married to her lifelong sweetheart Ben Affleck. He’s also printing money hand over fist with every project he joins on to.
And while Jennifer Lopez is only 54 years old and still plenty young for a singer, why shouldn’t she just lean into a ‘Greatest Hits’ approach to everything and make money off her entire body of work and not just her new ‘This Is Me… Now’ album that was accompanied by two films?
The report from Variety states the new album only sold 14,000 copies in its first week. It hit the Billboard 200 at #38 but was apparently only the second of Jennifer Lopez’s 9 studio albums to debut outside of the top 10…
The release of the album was also accompanied by Lopez’s film This Is Me…Now: A Love Story, which featured Jane Fonda, Fat Joe, Kim Petras, Keke Palmer, Post Malone, Sofía Vergara, Jenifer Lewis, Jay Shetty, Neil deGrasse Tyson, Sadhguru, Derek Hough, Trevor Noah and her husband Ben Affleck.
Those are pretty damning metrics when building an entire tour around the project. If people aren’t even buying the album (or listening to it) and the goal is to get them to buy concert tickets that’s an extremely uphill battle to be fighting. Hopefully, this ‘greatest hits’ strategy works out for J-Lo but this entire ordeal seems to have been a debacle for her.