JAKE PAUL celebrated the launch of his newest business by buying a custom-made £500,000 diamond chain.
The YouTuber-turned-boxer brought out a line of men’s health care products including deodorants and body washes.
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Paul has named the brand W and commemorated the release by purchasing a chain from Miami-based jeweller Vobara.
The chain – with has the company W logo in the centre – is fitted with VS/VVS diamonds including 20, 50 and 80 pointers.
According to TMZ, the pendant and Cuban link chain were made with 1,500 grams of 14k white gold and an insane 300 carats in diamonds.
It is valued at $650,000 (£500,000) and took two months to make.
Paul – believed to have made over £60MILLION from his boxing career – lives an extravagant lifestyle.
He sold his mansion in Los Angeles to move to Puerto Rico – where he went onto buy a stunning pad worth £13m.
Paul also has a huge car collection including two yellow Ferrari’s costing nearly £1m for the both.
The American made his professional boxing debut in 2020 and has since amassed a record of 9-1.
His only defeat came to Tommy Fury, 25, in February 2023 in a bout he claimed to have made $30m (£23.4m) for.
And he was in line for an even bigger payday against Mike Tyson, 57, after signing to face the heavyweight legend on July 20.
But Tyson was forced to withdraw amid a health scare with the bout instead rescheduled to November 15.
Former UFC star-turned-bare-knuckle boxer Mike Perry, 32, instead stepped in to fight Paul in Florida.