AN influencer has gone from living off food stamps to taking private jets to Bora Bora — but she’s facing backlash for the luxury vacation.
Abby Baffoe (@abbybaffoe) shared the all-expenses-paid vacation funded by Tarte Cosmetics in a TikTok video.
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She showed off her boarding pass as she traveled in style on a private jet, surrounded by friends who sipped on champagne and sported the makeup brand’s apparel.
The influencer picked Fergie’s Glamourous as the perfect soundtrack to her new high-class adventures.
Abby received backlash, however, from viewers who felt the treatment was tone-deaf.
Samantha (@sammysamslife) received over 260,000 likes on her video criticizing the influencer.
“Tarte flew of all of their influencers by private jet from LA to Bora Bora,” she said.
She revealed that each flight cost $100,000, of which she was “sure there were multiple.”
Samatha, who named herself the “official reporter on the Tarte Bora Bora trip 2024,” noted that the brand went all-out for its influencers.
From Tarte-themed sneakers to sweatpants, sleep masks, and more, the influencers seemed to get it all.
“It’s giving bougie, it’s giving Kardashian, all of the girls are in there in matching sweatpants and sneakers that Tarte sent them in the free trip mailer, and of course, they got little custom tickets made for them,” she said.
One viewer revealed that the brand dropped nearly half a million dollars just flying their influencers out.
“There was four private jets, that’s $400,000,” they said.
Many were turned off from the brand after seeing their latest marketing plan.
“What can I use instead of my holy grail Shape Tape instead because this is not it,” said one commenter.
Many of Abby’s viewers agreed that the vacation rubbed them the wrong way.
“Can’t wait to run to Sephora and buy anything but Tarte!” said one viewer.
“Maybe poor song choice as all of us struggle to buy groceries and keep our electric on and we’re just watching brands throw thousands at people who are already wealthy… just a thought,” said one critic.
Abby, however, didn’t think the situation should be taken so seriously.
“It’s just a song and baby, speaking to the choir!” she replied.
“I was on food stamps working three jobs in major debt so I feel ya. Can’t believe my life right now, just happy to be here!”
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