Forgive us, but we must say LOL! As basically everyone predicted, Max is changing its name back to HBO Max two years after it originally made the change that cut three little letters (and a lot of prestige) out of the Max streaming brand. What’s dead may never die, but we’re pretty sure this is it for Max. From now on, the short-lived streamer will have to kneel at the feet of the true king in the streaming, HBO Max.
In May of 2023, we wrote dubiously of the name change from Max to HBO Max, nothing that “Given that HBO Max has some pretty significant brand awareness, the rebrand seems strange for fans of the platform. It seems like the Warner Bros. Discovery’s perspective, however, is that if the HBO stayed, users wouldn’t understand that the platform now also contained a different kind of content. In an effort to appeal to as many subscribers as possible, HBO was removed from the title of the streamer. Of course, to many HBO symbolizes a kind of prestige and quality. So we will have to wait and see how users respond to the rebrand, and, ultimately, whether it was a good idea.”
And it turns out, changing HBO Max’s name to Max was NOT a good idea. HBO was synonymous with prestige, quality, and excellent storytelling. Max wanted to be a catch-all brand that tried to offer something to everyone, but in the end spread itself too thin in its attempts and lost some of the appeal that HBO had carefully built.
Recently, there were signs that Warner Bros. Discovery wanted to change Max back into HBO Max. For one, it recently updated its color scheme, ditching the Max blue it had worked so hard to concoct in favor of returning to HBO’s classic white and black schema.
This is a developing story.
Content shared from nerdist.com.