Grandson has revealed the details of his upcoming new album ‘INERTIA’.
Set for release on September 03 via his own endeavour XX Records in partnership with Create Music, the record was produced by Mike Crossey (The Killers, The 1975, twenty one pilots).
It will include his first solo offering in over two years, ‘BRAINROT’, a track attacking apathy and societal conformity in the digital age.
Check it out via the music video below:
Speaking on his latest single, Grandson has shared:
“BRAINROT is about the distraction of the internet, the way our attention span is weaponized and attacked by technology companies to prevent any real momentum building on the pressing issues of our generation. The music was written with two of my best friends in their flat in East Hollywood, and produced and mixed by the legendary Mike Crossey, who has done some of my favorite records. He pushed me to a level of artistic focus and quality control I’ve never been pushed to before. It’s the first grandson song ever recorded exclusively with live instruments- drums, guitars, vocals and marks the next chapter of my career as a recording artist, in pursuit of an authentic feeling, an analog sense of anger and energy that only rock and roll at its core, primal form can touch.”
Take a look at the album artwork for ‘INERTIA’ below:
Content shared from rocksound.tv.