A CZECH football club has found a way to raise its players’ morale… by hiring a topless model to conduct post-match interviews.
Usti nad Labem have been trying to rise up once again since dropping out of the top flight in 2011.
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They have recently recruited glam model Tana Bystronova to work in their media department.
Tana, labelled the Czech Pamela Anderson, interviews Usti’s players for the club’s social media channels.
The Bohemia-based side has responded well to go top of the third division with 13 points from six games.
And interest in the club, newly renamed FK Viagem Usti nad Labem, has gone wild in central Europe.
Blonde Tana has worked as an influencer and model as well as a make-up artist.
She said on her new role: “This is a new opportunity in my life, even though I have been modelling for a long time.
“This is a completely different challenge, and I really like it because I love football.
“We are doing a bizarre promotion, but there is also a sporting core to it. Everyone can find what suits them.
“The key is to attract attention, because in today’s world this is the only way to succeed.”
Tana has taken her influencer persona into the club, and boasts more than 100,000 followers on Instagram.
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