Yungblud has launched his own London music venue and clothing store, Beautifully Romanticised Accidentally Traumatized.
Located at 20 Denmark Street, he took to the stage outside for an impromptu performance to celebrate the opening yesterday (August 07).
Now open, the ground floor of the location serves as a retail space for his clothing brand, while the lower ground level will function as a multi-purpose event space and social hub, hosting regular poetry nights, live gigs, film screenings, and even tarot readings.
Playing a four-song set including ‘The Funeral’, ‘strawberry lipstick’, ‘Zombie’ and ‘Lovesick Lullaby’, before leaving the stage Yungblud told the crowd:
“I f*cking love you. Welcome to Denmark Street. Keep Denmark Street alive. Keep British f*cking music alive. Keep British music powerful. I love you all so much. Get home safe and I’ll see you tomorrow.”
Take a look at what went down at the launch below:
Yungblud will head out on a huge UK arena tour in 2026, kicking off at Dublin’s 3Arena and including stops at Manchester’s AO Arena and The O2 in London.
Take a look at the full list of dates below.
Content shared from rocksound.tv.