Hailey Bieber Just Sold Her “Rhode” Skincare Company For $1 Billion

On April 1, we published a fairly snarky article casting doubt on a viral rumor that Hailey Bieber was on the verge of selling her skincare brand, Rhode, at a $1.44 billion valuation. We were skeptical because the rumor came from a viral Twitter account tied to an Indian affiliate of CNBC, with no credible sourcing. After a bit of digging, I theorized the tweet had jumbled up a completely unrelated news item about how Rhode’s newly appointed CEO previously led The Honest Company through a $1.44 billion IPO. Likely a classic ChatGPT viral article mashup mistake.

As it turned out… just two days later, Reuters published a legitimately sourced report stating that Hailey was in fact exploring a potential sale of Rhode, and that the company “could be worth more than $1 billion.”

Fast forward to today, and it’s official: Hailey Bieber has struck a deal to sell Rhode to e.l.f. Beauty for $1 billion. The transaction includes $600 million in cash, $200 million in e.l.f. stock, and up to $200 million in additional earnouts based on the brand’s future performance. We’ll break down how much Hailey will take home below…

From Glazed Skin to Generational Wealth

Launched in June 2022 with just three products — a peptide serum, a barrier cream, and a lip treatment, Rhode quickly exploded into one of the most talked-about skincare brands in the world. Hailey’s “glazed donut skin” aesthetic went viral on TikTok, and product sellouts became routine. In its first 11 days, Rhode reportedly crossed the eight-figure revenue threshold. Less than three years later, the brand was generating over $212 million in annual net sales with only 10 products, all sold direct-to-consumer.

This was not just another celebrity vanity brand. Rhode had real traction, real revenue, and, as of last week, real shelf space. The brand launched in Sephora in the United States and Canada in May 2025, with a United Kingdom rollout planned by the end of the year. The timing of the e.l.f. acquisition aligns perfectly with Rhode’s retail expansion and gives e.l.f. a fast-growing, Gen Z–focused brand just as it looks to reduce its reliance on China-based manufacturing and move upmarket.

So, How Much Did Hailey Make?

The exact details of Hailey’s equity stake in Rhode have never been publicly disclosed, but multiple reports suggest she retained a significant share. If she owned between 50% and 70%, her pre-tax payout from the $1 billion deal would fall between $500 million and $700 million. That range includes the $800 million in upfront cash and stock, plus the potential $200 million earnout if Rhode hits its growth targets over the next three years.

Let’s talk about her tax obligations. Hailey lives in California, so she’ll pay both federal and state taxes, including the 20% federal capital gains rate, the 3.8% net investment income tax, and California’s top marginal rate of 14.3%. That adds up to an effective tax rate of approximately 38.1% on long-term capital gains.

Based on that, a 70% stake would net her around $433 million after taxes from a $700 million gross payout. A 50% stake would yield approximately $309 million after taxes from a $500 million gross. Even without the earnout, her after-tax haul from the $800 million upfront payment alone would range from $247 million to $346 million, depending on her equity percentage.

Whichever percentage you use, she is almost certainly instantly richer than her husband, Justin Bieber, who we currently estimate has a net worth of $200 million. By our conservative estimate, Hailey Bieber’s net worth is now $300 million.