Photo Credit: Taylor Swift by Paolo Villanueva / CC by 2.0
Taylor Swift’s Eras Tour book has passed 1 million copies sold, selling nearly that many in its first week and making it the highest-selling new release print book of 2024.
Target, the exclusive retail partner for Taylor Swift’s official Eras Tour book, has announced that the book has sold nearly 1 million copies in its first week. That makes the 256-page book the highest-selling new release print book of 2024 to date, and the fastest-selling new release book in the last four years. It’s also the highest-selling music-themed book since Circana began tracking print release sales 20 years ago.
The book, alongside Taylor Swift’s The Tortured Poets Department: The Anthology, available on CD and vinyl for the first time, launched exclusively at Target across the United States starting over the Thanksgiving weekend.
“We knew the release of ‘Taylor Swift: The Eras Tour Book’ and ‘The Tortured Poets Department: The Anthology’ would be a huge, huge moment for Targets shoppers and Taylor Swift fans everywhere, but seeing the record-breaking response unfold over the last week has been an absolute thrill,” said Rick Gomez, executive vice president and chief commercial officer at Target. “I’m incredibly proud of Target’s partnership with Taylor and the way our teams worked together to make this year’s Black Friday and Cyber Week unforgettable for so many people.”
The book goes for $39.99 and spotlights Taylor Swift’s Eras Tour with over 500 images, including never-before-seen performance photos from each of the star’s eras. It also features exclusive rehearsal photos and images of instruments, costumes, set pieces, and designer sketches used throughout the tour. The book includes personal reflections and notes written by Taylor herself.
The Tortured Poets Department: The Anthology was previously only available as a digital album, and is now available on CD and vinyl for the first time at Target. The vinyl album includes four marbled, translucent discs and is accompanied by a never-before-seen 12-by-12-inch poster of Taylor. Both the vinyl and CD feature 35 tracks, including four bonus acoustic songs.
The album’s exclusive Target offering follows the retailer’s exclusive Phantom Clear vinyl version of the original release of the album earlier this spring, which set the record for Target’s largest music pre-order in the company’s history. The retailer is home to 10-plus exclusive versions of Taylor Swift albums.