ED SHEERAN’s wife Cherry Seaborn has been by his side through thick and thin for the past eight years while also staying out of the limelight.
But she has emerged from his shadow to launch her own business.
I’ve learned Cherry, who works for a multi-national financial firm, has registered the retail brand Babes In Armour with Companies House.
Documents lodged by Cherry suggest it could sell products from toiletries and lingerie to maternity wear.
That will be something she knows plenty about, having given birth to their first daughter, Lyra, in August 2020, followed by their second, Jupiter, in May last year.
A source said: “Cherry has a career of her own and isn’t interested in Ed’s fame. Ed loves that she has her own passions.
“Babes In Armour was an idea she had with a friend, costume designer Jemima Penny and there are lots of possibilities.
“They have registered the name and are working out the finer details of what their new business will be. It’s very exciting.”
The Sun revealed last month how Ed had paid himself £30million in the past year, so there will be plenty of cash to fund her new venture — if she should ask.
Cherry and Ed met as 11-year-olds when they were at school but didn’t start dating until after they reconnected in 2015.
They married in secret in 2019 and live on an estate in rural Suffolk near to where they grew up.
Ed said of his wife last year: “She’s always been a private person.
“She’s never had a public Instagram. She’s never done a red carpet with me. We’ve always been super private.
“Our private life is our private life.”
With that in mind, I doubt she will be making herself the face of this new brand.
But with Ed’s fans bound to be supportive, we’re sure it will be a success.
NIKE TO SEE YOU, MEGAN
MEGAN THEE Stallion made her own fireworks on stage as she performed in New York.
The Sweetest Pie singer wore this Nike sequin bralette and matching rhinestone-encrusted trousers for her New Year’s Eve show.
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The year ahead looks bright for Megan as she prepares to drop her next album in the coming months.
She released her track Cobra towards the end of last year under her own music brand, Hot Girl Productions.
Megan said it marked a “new chapter” for her career and teased fans by telling them: “The hotties should stay tuned.”
She added: “I really wanted to show the rebirth of Megan and set that tone with the song and the video.”
We’re here waiting, Megan.
Lewis is singing the blues
LEWIS CAPALDI has told of his past year in new song A Cure For Minds Unwell.
The Scottish superstar released the track, along with four new others, on an extended edition of his No1 album Broken By Desire To Be Heavenly Sent yesterday.
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On the soulful tune, Lewis sings: “Doing all the things that I’m supposed to, working every day the way that most do, smiling while I’m hiding what I’m going through.”
In the chorus, Lew adds: “Is there a cure for minds unwell? ’Cause my head’s a living hell.”
Lewis – who took a career break last June for his mental health – said he would continue working on himself in the coming months before making any decisions about returning to the stage.
LEIGH-ANNE’S COSSIE CRASH
LEIGH-ANNE PINNOCK’s bikini business has hit a bum note, after falling £116,000 in debt.
The Little Mix singer set up Pure & Obsession Ltd with her pal Gabrielle Urquhart in 2018 to deal with the income from her swimwear firm In A Seashell.
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However, documents filed at Companies House show it has seen its debts increase by £56,000 in the past year, more than a grand each week.
The business partners have so far kept it afloat with an interest-free loan of £137,250 as well as a bank loan of £19,000.
The news comes just days after it was revealed a fashion firm owned by ex Little Mix star Perrie Edwards was in the red too – by almost £180,000.
Leigh-Anne launched her solo career in June with the single Don’t Say Love and fans are hoping there will be a debut album and tour this year.
Former bandmates Perrie and Jade Thirlwall are yet to reveal what they have been working on in the studio.
Focusing on the music, and giving up on the bikinis, might be the best plan for Leigh-Anne right now.
IT’S PALM SINGS FOR STING
STING sent fans a Message In A Bottle of champagne – as he entertained revellers supping at an exclusive free bar in Dubai on New Year’s Eve.
Atlantis The Palm hotel threw an unsurprisingly lavish bash for 4,000 revellers, which included a buffet featuring two tons of lobster – we’re not kidding – plus 100lb of caviar and 6,000 oysters.
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Sting performed for an hour and took fans on a trip down memory lane with some of his biggest hits including Every Breath You Take, Desert Rose and Englishman In New York.
SHE shot to fame on The X Factor in 2010 and after a lengthy hiatus, Cher Lloyd says she is going to be making her comeback this year.
The Swagger Jagger singer whose most recent album, Sorry I’m Late, was a decade ago, announced her grand plans on Instagram.
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Cher said: “My goal in 2024 is to accomplish the goals I set in 2023, which I should have done in 2022 because I made a promise in 2021 which I planned in 2020.”
She added: “I will be releasing new music in 2024.” With that track record, we won’t hold our breath.
Zara back on song
ZARA LARSSON has promised her new album will show off her vocal skills like never before.
She is gearing up to drop her fourth record, Venus, on February 9 and in an exclusive chat she said: “The album is everywhere and all over the place.
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“It’s very dynamic. I sing on it a lot more.”
It will be a departure from 2021’s Poster Girl.
She explained: “Poster Girl was such an anxious little ball of pressure for me.
“I tried to make it fun and obviously it didn’t do as well as I wanted but I’m really proud of it and happy I can move on to create new stuff.
“If you’re too scared of things not going the way you want them to, you will never develop yourself as an artist.”
Kasabian ‘to colab with Sam’
KASABIAN are planning to get in the studio with Sam Fender after he revealed he is a superfan of the rockers.
They met last summer when they both played the TRNSMT festival in Scotland and have now become mates.
In an exclusive chat, band frontman Sergio Pizzorno said: “We hung out with him [Sam] and it was wild because he’s amazing.
“What he’s done so quickly, he’s the real deal. Him and his guitarist were going, ‘Man, that first album!’. And I was like, ‘I’m a fan of yours!’.”
On working together, Sergio added: “One day we hope to figure that out.”
The Fire hitmakers will perform a homecoming show at Leicester’s Victoria Park in July.
“They celebrate two decades since the release of their self-titled debut album this year and will put out new record, Happenings.
AYRA’S PROVING STARR QUALITY
THERE’S no forgetting Ayra Starr after the year she’s had – especially in this outfit.
The afrobeats singer is promoting her soulful single Rhythm & Blues and is hitting the ground running in 2024.
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Last year she embarked on a 20-country world tour, got her first Grammy nomination and collaborated with Leigh-Anne Pinnock and David Guetta.
Now she hopes to get her second studio album out soon, following her 2021 debut 19 & Dangerous.
Ayra said: “I’ve been exposed to different life experiences, cultures, sounds and stories that have enriched my narrative and allowed me to tap into deeper emotions and broader themes.
“I’m excited to see where my artistry takes me.”