Bill Wyman, Vice President of Integrated Marketing, HARMAN said, “Doja connects with her fans in progressive, authentic ways. Dropping ‘Fresh Fruit’ – JBL’s first NFT series – ahead of JBL Fest 2022 opens access to our fans and allows us to build a genuine relationship with our community.”
JBL Fest 2022 lineup includes, Doja Cat as the headliner, and performances by the brand’s newest global ambassador, The Kid LAROI, Bebe Rexha, DJ Tigerlily, and platinum-selling DJ/producer Martin Garrix.
The Fresh Fruit NFTs started dropping on August 25 and will run through September 1. Each NFT, themed around Doja’s favorite fruits, provide tiered access to JBL x Doja Cat events ahead of and during JBL FEST 2022.
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