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There’s something to be said for being an international corporation with enough money and power to essentially view the world as your playground, but when you reach that point, you forfeit the right to attempt to be things like “hip” and “relatable”— a reality that’s only been enforced courtesy of video made possible by the folks at Blackstone.
If you’re not familiar with Blackstone, it’s basically the real-world equivalent of the type of business you’d expect to see at the center of a movie that revolves around a mysterious entity playing the role of societal puppeteer from the comfort of a monolithic skyscraper tall enough to disappear into the clouds.
The company positions itself as an “alternative” investment firm that specializes in the management of the more than $1 trillion worth of assets it currently has in its portfolio. Those holdings includes stakes in a wide variety of companies and start-ups, forays into hedge funds, and a sizeable collection of real estate (including the single-family homes it’s controversially acquired over the past decade or so).
It’s no secret Blackstone has plenty of money at its disposal, and it apparently decided to use some of those funds for a music video that’s made the rounds for all of the wrong reasons; yes, it’s largely harmless, but based on the reactions in the comments, most people would prefer to live in a world where it never existed.
That clip makes a bit more sense when placed in the context of the longer video that Blackstone released in conjunction with the holiday season, although you may end up having more questions than answers if you decide to subject yourself to the entire thing.
I’d love to know how much money went into the production of that video, but at the same time, I don’t think I even want to know.