POP star Beyonce boosts Levi’s bottom line — by modelling the jeans firm’s latest denim designs.
The US superstar signed up with the brand last September for its Reiimagine campaign, and sales have soared since then.
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Beyonce, 43, revealed the third advert in the series yesterday as she posed in a pair of Levi’s hot pants and a denim shirt.
The firm made £1.1billion in sales in the first quarter of this year.
The number was up three per cent on last year.
Bosses have put it down to the singer coming on board.
CEO Michelle Gass said: “While many brands aspire to be at the centre of culture, we are firmly there.
“Since launching Reiimagine in September of 2024, the campaign has generated more than 4.3bn impressions.
“It has also earned more than £49m in estimated media value.
“This continues to help us drive equity gains with men and women across our markets.”
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