Another industry-leading streamer, Asmongold, has officially ‘joined’ the Kick family. Though, this move isn’t quite what you’d expect. Here’s what the popular figure has planned for his debut on the Twitch rival.
Kick announced on June 1, 2025 that Asmongold had joined the “family.” Historically, when we’ve seen similar posts celebrating the arrival of xQc, Amouranth, and many others, it’s involved a hefty payment and a degree of exclusivity.
This time around, that’s not the case. As Kick’s co-founder Bijan Tehrani soon clarified, there is “no special deal” in place that locks Asmongold to the platform. Quite the opposite, in fact.
Earlier this year, Asmon expressed his desire to test out multi-streaming, wherein, his live broadcasts would appear across multiple platforms all at once. At that time, he argued that “Twitch streams in general are kind of irrelevant.”
Now, his plans are coming to fruition. Asmongold’s jump to Kick comes as part of his multi-streaming initiative set to kickoff on June 2.
Asmongold set to multistream across Kick, Twitch, more
“Multistreaming begins tomorrow,” Asmongold confirmed in response to Kick’s post on X (formerly Twitter).
As such, fans of the social media celeb will be free to view his streams on their platform of choice. This still means he’ll be appearing on Twitch moving forward, however, as there are no limitations binding him to any given service.
“Twitch spent years fighting to trap creators inside their walled garden,” Kick Co-Founder Tehrani argued. “Tomorrow, Asmongold, the most watched streamer in the world, begins multistreaming to Kick. No special deal, just Kick Partner Program.”
As part of the Kick Partner Program, Asmongold is entitled to 50% of total Partner income, even while still streaming across other platforms, as outlined in Kick’s policies.
When we visited the Kick offices in Melbourne, CEO Ed Craven emphasized the importance of multistreaming to the platform’s strategy.
“Competition is critical,” Tehrani continued. “It forces platforms to rethink everything from unfair bans, revenue splits, and ridiculous speech restrictions. We’re proud to bring real competition to streaming through KPP.”
As for which other platforms we may see Asmon on, it’s yet unclear. The mega-popular personality recently expressed a desire to stream on X, to which Elon Musk even got onboard.
One thing is clear, though. Don’t expect to see him streaming live on YouTube anytime soon.
Content shared from www.dexerto.com.