Netflix is deep into video games.
Netflix is making a big push into video games. The company first dabbled in games with interactive titles like Black Mirror: Bandersnatch and a Carmen Sandiego game. But starting in 2021, it made gaming a much bigger priority — Netflix hired a former EA exec in July to lead its gaming efforts and, in November, let people play a selection of mobile games for free as part of their subscriptions.
Since then, Netflix’s gaming arm has launched player gamertags and started hiring to develop a “AAA PC game” while bringing on big names like former Halo lead Joseph Staten. Ubisoft has even announced several games in development for Netflix, including an Assassin’s Creed title to go with a new live-action series the two companies are working on.
Netflix also confirmed it’s building a cloud gaming option that could bring the experiences to any device you currently use to stream Netflix and rolled out more big-name titles like Monument Valley and a Tomb Raider roguelike. Most Netflix subscribers haven’t tried its games yet, but that might change soon.
We’ll be watching Netflix’s gaming efforts closely, and you can read our coverage right here.