A record-breaking year for the genre

Spotify’s Wrapped 2024 is here, and it’s clear that Latin music is not just having a moment—it’s taking over. With 12 Latin artists making the Top 50 Most-Streamed Artists globally, this year solidified the genre’s influence on music lovers worldwide. 

Bad Bunny, Peso Pluma, and Karol G led the charge, each making history while celebrating the diversity and richness of Latin sounds.

Bad Bunny Reclaims the Throne

Bad Bunny once again claimed the title of the most-streamed Latin artist globally, proving his staying power in the industry. His album “Un Verano Sin Ti” remained a fan favorite, joining “nadie sabe lo que va a pasar mañana” among the Top 5 Global Latin Albums. In addition, his collaboration with Feid on “Perro Negro” became one of the year’s biggest hits, showcasing the power of Latin-artist partnerships.

Peso Pluma and Música Mexicana’s Global Rise

© Astrida Valigorsky

Peso Pluma continued his meteoric rise, solidifying his spot as the #2 most-streamed Latin artist globally. His albums “ÉXODO” and “GÉNESIS” dominated the charts, ranking in the Top 5 Global Latin Albums, while his collaboration with Karol G on “QLONA” was one of the year’s most-played tracks. This success highlights the explosive growth of Música Mexicana, now the most-streamed Latin genre in the U.S., reigning in 26 states, and the third most popular Latin genre worldwide.

Xavi added to Música Mexicana’s milestones by becoming the first artist of Mexican descent to top Spotify’s Daily Top Songs Global chart with “La Diabla”, which is now the top Música Mexicana song of 2024 globally.

Female Powerhouses: Karol G’s Unstoppable Streak

© Amy Sussman

Karol G reigned as the most-listened-to-female Latin artist for the fifth consecutive year. Her album “Mañana Será Bonito” not only topped the Global Latin Albums list but also produced chart-topping hits like “Si Antes Te Hubiera Conocido” and “QLONA.” Karol G’s continued dominance showcases the increasing global appreciation for women in Latin music.

Collaborations and Cross-Cultural Success

Collaborations proved to be a recipe for success in 2024. Tracks like “Gata Only” by FloyyMenor and Cris MJ—a milestone for Chilean artists with over 1.2 billion streams—and “Santa” by Rvssian, Rauw Alejandro, and Ayra Starr topped charts. With four collaborative tracks breaking into the Top 10 Latin Songs globally, the genre’s versatility and unity shine brightly.

Throwbacks and Milestones in the Billions Club

Latin music’s influence isn’t limited to the present; it’s built on a legacy. This year, 13 Latin tracks entered Spotify’s Billions Club, including throwbacks like Plan B‘s “Es Un Secreto” and Daddy Yankee‘s iconic “Gasolina,” which celebrated its 20th anniversary. These songs demonstrate the enduring impact of Latin classics while paving the way for new hits.

© GettyImages

The Numbers Speak for Themselves

Here’s a quick snapshot of the leaders in Latin music on Spotify in 2024.

Most-Streamed Latin Artists Globally

1. Bad Bunny  
2. Peso Pluma 
3. Feid 
4.  Karol G  
5.  Junior H  
6.  Rauw Alejandro  
7.  Natanael Cano  
8. Fuerza Regida  
9. Myke Towers 
10.  Anuel AA  

Most-Streamed Latin Songs Globally

1. “Gata Only” – FloyyMenor, Cris MJ 
2.  “Luna” – Feid, ATL Jacob  
3.  “Si Antes te Hubiera Conocido” – Karol G  
4.  “La Diabla” – Xavi 
5.  “QLONA” – Karol G, Peso Pluma  

Most-Streamed Latin Albums Globally

1. “Mañana Será Bonito” – Karol G  
2.  “Un Verano Sin Ti” – Bad Bunny  
3.  “ÉXODO” – Peso Pluma  
4.  “nadie sabe lo que va a pasar mañana” – Bad Bunny  
5.  “GÉNESIS” – Peso Pluma