While the subject matter itself is serious and important, Wilson’s self-admitted publicity stunt is cheerily charming. The Office actor has given himself alternative titles of “Acid Rainn Kills Trees Wilson” and “Rainnfall Heat Wave Rising Sea Levels And We Have To Do Something About It NOW Wilson.” The call-to-action of the post is pretty tongue-in-cheek, as Wilson facetiously asked us all to use the Arctic Risk “name changer which is going to be a game changer” in order to show policy makers our very serious dedication to the issue.
Wilson called on the rest of the celebrity world to match his intensity in the fight against climate change. Wilson suggested a series of celebrity name changes, including changing Cardi B to “Cardi The Arctic B Melting,” Samuel L. Jackson to “Samuel Earth’s Getting Hot As L. Jackson,” and Amy Poehler to “Amy Poehler Bears Are Endangered.”
Though the tone of the message may seem flippant considering the gravity of the issue, this is a prudent and calculated move by Wilson and Arctic Basecamp to escape the “doom and gloom” label that climate deniers and apathetic anti-science a-holes have attached to the countless climate researchers and professors who have been desperately trying to raise the alarm bells on our changing planet for decades.