Photo Credit: Warner Music (Pictured: Alfonso Perez Soto and Jay Mehta)
Warner Music India signs a deal to acquire a majority stake in Divo, the most prominent digital media and music company in South India.
Warner Music India has signed a deal for a majority stake in Divo, a leading digital media and music company in India. This investment will help Warner Music India’s strategy of having a leading presence in the entertainment sector across the entire country.
Divo offers online video, music distribution, publishing, digital and influence marketing solutions, and more. The platform has worked with labels, artists, and musicians to help distribute and monetize their content across digital platforms, radio, and TV. With a presence across all four South Indian language music markets, Divo released more than 30,000 songs last year.
Warner Music India has grown its presence across most regions in the country with strategic partnerships with companies, including Global Music Junction, Sky Digital, Tips Music, and Ziiki Media. The label recently delved into Marathi and Gujarati music with the release of official film soundtracks in its strategy to strengthen its presence in the regional music scene.
“I’m so delighted that we’re able to bring the Divo brand under the Warner Music India banner. This move will strengthen our presence in the south of the country, enabling us to have a truly strong Pan-India presence,” says Jay Mehta, Managing Director, Warner Music India. “Divo’s extensive portfolio will not only bolster our core music offering in South India, but its entire artist-influencer ecosystem will further enhance our overall entertainment footprint.”
“It gives us immense pleasure to partner with Warner Music India,” remarks Shahir Muneer, founder and director at Divo. “Having the backing of a global partner will put us on the map, helping us to be a force to be reckoned with when it comes to attracting talent and clients. Our music business will benefit from better access to Warner Music’s global footprint, and that will help us drive growth for our artist and label partners.”
“We are glad to partner with Warner Music India for the next phase of our growth,” adds Vishu Ramaswamy, director at Divo. “Our ideologies and long-term approach towards expansion in India connected in the right manner, and with this association, we’re sure that we will become the biggest entertainment entity in South India.”
“The acquisition of Divo is a major milestone in our Indian journey,” remarks Alfonso Perez Soto, President of Emerging Markets at Warner Recorded Music. “We opened our business in 2020, and through a series of strategic deals and culturally relevant artist signings, have fast established ourselves as a key player in the market.”
“We’re excited to partner with Shahir and Vishu and the team at Divo, who have built an amazing company that operates at the intersection of four key music markets,” he concludes. “Together, we’ll take South Indian music to a global audience.”