Photo Credit: Too Lost
Too Lost, a leading digital music distribution and rights management company, is hosting a panel at Dream Con 2025. Titled “World Building for Music Creators: Weaving It All Together,” the panel addresses the evolving landscape for today’s artists.
The following is in collaboration with Too Lost, a proud partner of Digital Music News.
Too Lost specializes in empowering independent creators by providing tools for music distribution, rights management, and monetization as a one-stop shop across digital platforms. The company’s mission is to help these creators release music and build sustainable, multi-faceted brands that thrive in today’s digital landscape.
Too Lost’s extensive distribution network includes not just traditional streaming services (Spotify, Apple Music, TikTok, Deezer, etc.) but also emerging platforms like SoundExchange, Gracenote, Shazam, Peloton, Canva, and a host of digital streaming providers (DSPs) across China, Africa, the Middle East, and Korea.
“World Building for Music Creators: Weaving It All Together” will address the evolving landscape that today’s artists must face. No longer is it enough to simply release music—creators are now expected to build entire ecosystems around the work. Superfans have become an important component of artist success and capturing their attention can mean the difference between making it or breaking it. This panel will explore how musicians can connect their passions—ranging from comedy and gaming to streaming, podcasting, and education—into a cohesive narrative.
Attendees will learn strategies for storytelling, community growth, and business development, helping them unlock new opportunities for connection, monetization, and career longevity. With active listening becoming a huge part of success in the music industry, engaging superfans goes beyond releasing compelling music on DSPs.
Meet the Panelists
Roxxy Haze — A dynamic comedian, writer, and musician who is known for blending humor with insightful commentary on pop culture and music. Her work spans stand-up, digital sketches, and content creation—making her a multi-platform talent who brings a unique perspective on creative world building.
Irv Da Phenom — With a career tooted in hip-hop and entrepreneurship, Irv Da Phenom is celebrated for his versatility as a rapper, songwriter, and brand strategist. He has collaborated with major artists and has built a loyal following by integrating music with digital content in his community initiatives.
Dende — Dende is a genre-bending rapper, songwriter, and producer whose soulful sound and storytelling have brought him critical acclaim. Beyond music, he engages his audiences through live performances, an active social media presence, and educational content—exemplifying what it means to be a multi-hyphenate content creator that spans the digital sphere.
Stockz — Stockz is an innovative artist and entrepreneur recognized for merging music with technology and finance. His approach to brand building includes leveraging digital tools and cross-industry partnerships, offering valuable insights into monetization and audience engagement.
This Too Lost panel is designed for creators looking to expand their reach beyond traditional music releases on major DSPs. Attendees will gain actionable advice on integrating multiple interests, building a unified brand, and navigating the complexities of today’s creator economy. Too Lost’s expertise and the diverse experiences of the panelists make this session a must attend for anyone who wants to elevate their creative business.
This Too Lost Dream Con panel will be hosted on June 1 at 2:30 PM. “I’m excited to moderate this panel at Dream Con because many of today’s music creators are building entire worlds beyond music—through gaming, comedy, streaming, and more,” shares Damien Ritter, Too Lost’s Director of Marketing. “This conversation is about helping artists connect it all, tell a clear story, and turn their creativity into a movement.”
Dream Con 2025 will take place from May 30 to June 1, 2025 at the George R. Brown Convention Center in Houston, Texas. This three-day event brings together fans of anime, gaming, music, and pop culture for a dynamic and inclusive celebration.
Content shared from www.digitalmusicnews.com.