The canned water company Liquid Death has rolled out a new electrolyte mix dubbed Death Dust, and none other than Ozzy Osbourne himself is here to teach us how not to consume the supplement.
The Prince of Darkness appears in a hilarious commercial for the new electrolyte mix, which comes in a small packet a la Liquid IV and is added to water to increase its hydrating qualities. The canned-water brand has always had an affinity for heavy metal — they once ran a Judas Priest Super Bowl spot — and the company outdid itself with the new Ozzy ad.
As two teenagers are set to rip a pack of Death Dust and drop it in their water bottles, Ozzy suddenly pulls up in his limo to offer some advice, making light of his well-documented history of consuming dust-like substances.
“Death Dust? Take it from me, don’t snort that stuff,” Ozzy remarks to the bewildered kids, who are quick to remind him that this Death Dust is actually good for you and they had no plans of snorting it.
But Ozzy remains steadfast.
“Whatever you do, don’t try freebasing it. And never ever inject it.”
He then produces the end of his cane before adding: “And don’t even think about boofing it, you little perverts.”
The kids are stunned: “Boof?”
“You know, when you stick it up your…”
Ozzy isn’t able to complete his thought before his ride suddenly speeds off, but you can fill in the blank.
Ozzy has been in a few commercials over the past couple years now. Last February, we saw him promoting the Playstation VR2 headset (and enjoying the gaming apparatus a little too much for Sharon’s liking), and around that same time, he also appeared in a Super Bowl ad for Workday alongside other rock stars like Billy Idol and Paul Stanley.
Watch Ozzy’s appearance in the commercial for Death Dust below.