LSU gymnast Olivia Dunne is unveiling a groundbreaking multi-million dollar collaboration with Passes, a platform designed to empower creators by providing them with opportunities to generate income through exclusive content and personalized experiences for their fans.
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Olivia Dunne Drops A ‘Big Announcement’
The 21-year-old influencer has embarked on a new venture by introducing subscription-based content, with the LSU gymnast offering a package of 200 messages for $100 per month alongside “custom requests” priced at $300.
Building anticipation with a teaser about a “big announcement” just 24 hours prior on Tuesday, fans eagerly awaited news about Dunne’s potential return to LSU for a fifth year, especially after her recent triumph in securing the Tigers’ first-ever NCAA gymnastics championship. However, instead of addressing her athletic future, followers were treated to a promotional Instagram post featuring two selfies of Dunne dressed in a figure-hugging grey crop top.
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But Why Passes?
“Passes allows me to monetize my creativity and expertise in ways that were previously unavailable to college athletes, which is why I’m so excited to be partnering with them,” said Dunne.
“By offering exclusive content and experiences, I can turn my passion for gymnastics as a college athlete and content creation into a sustainable career path, and build deeper connections with my fans and supporters,” she continued. “I love how Passes is so user-friendly too. It’s intuitive and easy to navigate, making it simple for creators to set up their accounts, create content, and engage with their audience without any technical barriers.”
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An NIL Worth Millions Of Dollars
As reported by Forbes, Livvy Dunne inked a lucrative “multi-million NIL” agreement with Passes, a platform distinguishing itself from OnlyFans by prohibiting explicit content while permitting creators to monetize through membership access to suggestive thirst traps, live streams hinting at nudity, and direct messaging services.
“This partnership showcases a new focus area for Passes, as we are committed to supporting college athletes and providing them with additional income opportunities through our content creator platform,” said Passes CEO Lucy Guo. “With NIL, college athletes can now become entrepreneurs through our platform. Their brand is the company, and Passes is a way for fans to stay more connected to the athletes they follow and look up to.”
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Choosing Olivia Dunne For Passes
When questioned about their decision to select Dunne as their inaugural college athlete partner, Guo emphasized the brand’s commitment to empowering strong female figures, underscoring the importance of representation and empowerment within their partnership choices.
“College athletes have some of the most engaged superfans,” Guo explained. “Livvy is a powerful example of female entrepreneurship in the evolving NIL landscape and this partnership aims to help close the wage gap for female athletes while empowering them to build their own brands.”
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Engaging More With Fans Through The Site
Dunne intends to provide her fans with an exclusive glimpse into the daily life of a Division I athlete, offering behind-the-scenes access through live streams showcasing her training routines, engaging in one-on-one calls for interactive Q&A sessions, and sharing valuable tips and insights garnered from her experiences.
“I’m excited to have the opportunity to connect with my fans and show them parts of my life they haven’t seen on other social media platforms,” Dunne said. “I can’t wait to share behind-the-scenes livestreams and an inside look into my life as a collegiate gymnast. I hope that this empowers other female and NIL athletes to become Passes creators so they can continue to connect with their fans and be entrepreneurial as athletes.”