This sponsored post was created in partnership with viagogo.
Cold take incoming: buying concert tickets can be tricky. Don’t get us wrong, having concert tickets absolutely rocks. Few things in life are as joyful as the concert-going experience. The process of securing those tickets, however, is needlessly complicated, littered with social media scams, and frustrating beyond belief — just ask anyone who tried to nab Taylor Swift tickets or Oasis tickets or, well, tickets to pretty much anything at all.
In a world of lengthy queues, hidden fees, and dynamic pricing, buying passes for your favorite events can often feel like a losing battle, like a game where you’re not fully clear on the rules. According to a recent Opinium study for Get Safe Online, 27% of respondents said they have scoured places like social media for tickets out of desperation to go to a desired event. Oftentimes, such desperate measures lead to sketchy situations.
As that same study points out, one in eight consumers who have attempted to buy tickets through social media have fallen victim to scams. And yet, 54% of consumers still cite places like social media as a safe space to buy event tickets. Those are great numbers if you’re a scammer, but not so great numbers if you’re trying your damnedest to get in the doors of the arena.
Luckily, we’re here to help tip the scales back in your favor.
Whether you’re making last minute plans or looking for deals on expensive tickets, here’s a quick guide of tips, tricks, and best practices for navigating secondary ticket marketplaces (like StubHub or viagogo). Additionally, in case you’ve found yourself with tickets that you can no longer use, we’ll run through how to quickly and easily list your tickets for resale so they don’t go to waste.
How to Navigate Buying Concert Tickets on the Secondary Ticket Marketplace
Use Credible Platforms
Search engines aren’t what they used to be, so don’t just type in “Beyoncé concert tickets” and trust that the first result is the best result. Some sites are outright fake, while others might have legitimate listings but lack sufficient security measures, making entering your payment information a risky gamble. Take your time looking through what services pop up or, better yet, go directly to a source or platform you know you can trust. You can also use handy tools like Get Safe Online’s ‘Check a Website,’ which will help determine a page’s legitimacy.