“Leanest Livable Weight”
Goop came under only somewhat undeserving fire in 2019 when one of their “experts” advised readers to aim for their “leanest livable weight.” That sounds like “the thinnest you can be without literally dying,” but the article is mostly about the concept of “set ranges” everyone’s body tries to keep them at and why dieting doesn’t work, which is fine. Great, even. But they define “leanest livable weight” as the “low end of your set range,” which is supposedly achievable when you don’t diet or binge or exercise too much, without explaining how that wouldn’t put you right in the middle or why you even want to be at the low end except to fit into their billowy button-downs.
Related: 5 Weight Loss Tips for Cynical Bastards
Elise Loehnen
In 2020, Goop’s CCO, Elise Loehnen, ostensibly quit to write a book, but two years later, she revealed it was because she felt she had to step away from all the constant cleansing and detoxing and generally disordered eating encouraged by Goop’s “toxic” culture. Then she started hawking other people’s cleanses and anonymous sources claimed Loehnen was a “toxic manager” who was all but asked to leave, but really, when it comes to Goop, ask not for whom the toxins … do whatever toxins do.