Photo Credit: Yamaha
Yamaha secures a landmark partnership with the Peabody Institute for the largest acquisition of premium pianos in the company’s history.
Yamaha has announced a significant partnership with the Peabody Institute at Johns Hopkins University, the oldest conservatory in America. This collaboration includes a record-breaking institutional sale of the Yamaha SX Series Pianos—the largest acquisition of premium pianos in the company’s history.
Renowned for its leadership in music education, the Peabody Institute selected the SX Series for its exceptional quality and craftsmanship. The partnership underscores Yamaha’s commitment to supporting higher education and fostering the next generation of musicians. This acquisition was facilitated by Authorized Yamaha Dealer Downtown Piano Works, recently named 2024 Institutional Dealer of the Year.
“We are thrilled to partner with the Peabody Institute by providing more than 16 of our SX Series Pianos, which offer unparalleled sound and durability,” said Amy Sorter, director of higher education solutions at Yamaha. “This sale is a testament to the quality and reliability of our instruments, and we look forward to supporting Peabody’s mission of excellence in music education.”
“We’re proud to upgrade our inventory with these new pianos,” noted Andrew Kipe, assistant dean of performance activities at the Peabody Institute. “In practice rooms and studios across campus, it’s important that we provide our student-artists with pianos of the same quality they’ll encounter in performances around the world. This donor-supported investment helps us achieve that goal and elevate the student experience.”
Peabody received its first shipment of Yamaha pianos in April, with full delivery expected by early fall. Yamaha has also made significant sales to other prestigious institutions, including UCLA, The Juilliard School, and Berklee College of Music. These sales show a growing preference for Yamaha pianos in higher education, providing a viable alternative to other well-known brands.
The company remains committed to helping people progress, express, and connect through music and sound, offering award-winning products across all musical journeys. These include pianos, brass instruments, woodwinds, strings, electronic keyboards, guitars, drums, professional and home audio equipment.
Content shared from www.digitalmusicnews.com.