Will Smith is creating fresh dance tracks in Ibiza while also playing a role in the launch of an innovative new club, leaving fans excited for both his own music and the broader future of nightlife on the White Isle.
Amid the unending pulse of Ibiza’s storied nightlife scene, Smith is quietly crafting a new chapter in his multifaceted career—this time, with a focus on dance music. Smith’s recent releases, “Work of Art” and “You Can Make It,” are his first singles in nearly 20 years and his recent time spent on the island suggests there’s much more to come.
The iconic actor and Big Willie Style rapper “has been spending time in Ibiza working on new music, drawing inspiration from the dance scene on the island,” according to a press release shared with EDM.com.
While Smith’s musical endeavors are gaining momentum, his recent involvement in a headline-grabbing UFO stunt has also been making waves. The viral moment, which featured a mysterious “sighting” over the island of Es Vedrá, was revealed to be a cleverly orchestrated marketing campaign for [UNVRS], a new club set to open in 2025.
Masterminded by Yann Pissenem, the club’s owner and founder of The Night League and Ushuaïa Entertainment, the stunt saw Smith putting on his detective hat. In a playful nod to his Men in Black days, he embraced the role of UFO investigator. As it turns out, the UFO was nothing more than an ambitious drone, part of a larger-than-life vision to introduce [UNVRS] to the world.
“This campaign has been truly out of this world,” said Pissenem. “Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible and having the possibility to reveal the brand with such an iconic actor like Will Smith was a dream come true.”
“Now that the truth is out there,” he continues, “we can’t wait to welcome everyone to our new universe in 2025 as we launch the world’s first Hyperclub.”
[UNVRS] is expected to open in 2025. You can find out more here.