Vevo Focuses on Targeted Advertising with ‘Vevo Evolve’

Music video network Vevo is focusing on a new suite of data-driven products for advanced targeting, optimization, and measurement of ads called ‘Vevo Evolve.’

Vevo Evolve will allow marketers to seamlessly plan, measure, and activate advertising campaigns on all Vevo inventory, including mobile, desktop and connected TVs. The product encompasses YouTube and Vevo’s free, ad-supported streaming TV (FAST) footprint. The move comes as free, ad-supported streaming growth has flatlined in the music industry. Spotify has doubled down on its ad-supported push with new advertising features, now it’s Vevo’s turn to follow.

“The launch of Vevo Evolve answers the industry-wide call for effective advertising and real-time optimization tools that truly drive impact for brands and media buyers,” says Rob Christensen, EVP, Global Sales, Vevo. “The continued growth of a converged digital video and TV media market shows no signs of stopping. In time for this 2025-2026 Upfront season, we’re making it easier for our advertisers to manage their spend across our premium music video inventory at scale.”

Powered by Vevo’s contextual insights and creative intelligence, advertisers can now activate an AI-built library of 700+ contextual targets and hundreds of privacy-compliant, intent-based behavior audience segments across all of Vevo’s inventory.

Vevo Evolve includes new planning and optimization reach tools—allowing advertisers to incorporate reach curves across planning, media buying, and measurement. With comprehensive dashboards, advertisers gain access to real-time campaign data to inform optimization strategies and maximize results. For top advertisers, Vevo Evolve also offers advanced attention tracking, optimization, and guarantees.

“Today’s brands need advertising partners with an intimate understanding of the campaign process in its entirety—from creative and targeting to platforms and channels—and how the execution of these components impact overarching business outcomes like brand trust,” continues Christensen. “With Vevo’s vast library of premium music videos and the launch of Vevo Evolve, marketers have a brand-safe environment to drive connections and results.”