(l to r) MXX CEO of client services/Triller VP of product and engineering Ben Reid, DAACI head Rachel Lyske, and WiSL CEO Julian Goodkind. Photo Credit: DAACI
Another day, another AI music play – or two plays to be exact, as artificial intelligence music generator DAACI has scooped up AI music editor MXX and AI pre-cleared music marketplace WiSL.
London-headquartered DAACI, which bills itself as “a comprehensive AI system that composes, arranges, orchestrates and produces authentic, high-quality and original music,” formally confirmed its MXX and WiSL buyouts today. The latter two companies are likewise based in London, and WiSL CEO Julian Goodkind is perhaps best known for co-founding and leading Pure Sync.
Meanwhile, MXX (previously Mashtraxx) arrived on the scene in 2015, and Triller announced in October of 2019 that it had purchased the business. Consequently, the service counts as execs a number of individuals who double as Triller higher-ups.
MXX co-founder and CEO Joe Lyske formerly served as Triller’s CTO, for instance, whereas one Philip Walsh handles Triller’s corporate development and co-founded MXX, WiSL, and DAACI alike.
Moving past these multifaceted C-suite specifics, the composer- and producer-focused DAACI has communicated that the acquisitions represent one step towards developing “the ultimate creative AI ecosystem, unparalleled in its capabilities and committed to ethics in music.”
Behind this “ultimate creative AI ecosystem” are 60 granted patents, 65 team members, and an annual revenue of £4.88 million ($6.04 million at the present exchange rate), per DAACI, which also disclosed the official completion of its Abbey Road Red incubation.
“This is a milestone moment for DAACI,” CEO (and former MXX team member) Rachel Lyske said in part. “I’m delighted to welcome MXX and WiSL to the team. … The ultimate goal is to channel our incredibly powerful ecosystem of technology to create new paths for talented individuals to express themselves.
“Whether you’re an experienced professional, a budding creative or anything in between, you can benefit from the processes and creative options generated by our system,” she continued.
For further context regarding DAACI’s post-purchase objectives, the AI-centered platform has indicated that its “meta-composition engine enhances the power of the composer to deliver personalised and emotional music to any brief, anywhere.”
More broadly, DAACI’s MXX and WiSL plays arrive on the heels of a major “ethical AI” tie-up between Universal Music Group and relaxation app Endel. Spotify is also continuing to embrace artificial intelligence – and not just by accommodating a multitude of AI-generated tracks. But Ice Cube has made clear that he doesn’t approve of the pernicious technology, and Sting has predicted an approaching “battle we all have to fight” against AI.