Credit: Distinctive Promo
We are Distinctive Promo. Distinctive Promo was created because new music was not properly being discovered. Independent artists and record labels had access to get music released on DSP’s, but they didn’t easily have access to tastemakers that could support these new releases such as DJs, radio programmers, curators and early adopters. We believe that getting music to the right people at the right time still matters, now more than ever.
The following was created in collaboration with Melody Rights.
So, how do you cut through the noise to get a new music release heard with an overwhelming number of new releases daily?
The answer is Distinctive Promo.
Distinctive Promo has integrated a more strategic approach. We focus on directly reaching industry professionals who can make a difference. Our service cuts through the noise and puts new releases directly in front of a global network of vetted tastemakers who are in positions to make a difference. They are the ones who start the buzz.
Building and leveraging a network of key relationships in the music industry is a valuable asset, and Distinctive Promo is well-aligned with this approach. By focusing on an influencer network of genuine connections, independent artists and record labels can increase their chances of getting their music heard in a crowded market. Here’s how having direct relationships with influential club and radio DJs, radio stations, playlist curators, music blogs, industry tastemakers and leaders in the music industry can benefit creators:
Credibility And Trust: Distinctive Promo’s relationships with influential figures in the music industry lends credibility to our client’s releases. Releases that come through Distinctive Promo are more likely to be reviewed and programmed, as well as added to playlists, because they came through a creditable source.
Access To Targeted Audiences: Distinctive Promo’s key relationships provide access to engaged audiences with followers that are more likely to appreciate new music releases. DJ’s, playlist curators and tastemakers have followers who trust their judgment, making them extremely valuable channels for promotion.
Strategic Analytics And Feedback: Distinctive Promo uses technology to streamline the discovery process and provide analytics and feedback to our clients. One noteworthy statistic to mention is the above average “open rate” for each music promotion delivered. The higher open rate for Distinctive Promo indicates a strong level of user engagement and interest among our vetted users. Additionally, the Distinctive Promo “click rate” is also well above industry standards. Data is important to our business model.
Our model is built on relationships and experience that we have developed over decades. We work closely with creators and their teams to make sure the music reaches decision-makers who care about new music.
In an industry as dynamic and competitive as music, we are a team with extensive backgrounds leading a promotion service that makes a significant difference for music discovery. Behind Distinctive Promo is our executive team with over a combined 60 years in the music industry. Our team leadership is comprised of forward-thinking music executives who have been responsible with everything from A&R, Studio Production, Artist Management, Marketing and Promotion.
What makes us different is simple: We understand what tastemakers want to hear and we’ve built trust by consistently delivering it to them. That trust is what makes our approach work. It’s also why our analytics and feedback are at the forefront with real and actionable data.
We are proud of the role we play in helping artists grow. The industry is changing fast, and it’s easy to feel lost in the noise. Our job is to help you cut through that noise and make sure your music gets in the right ears.
Content shared from www.digitalmusicnews.com.