Photo Credit: Andreas / CC by 2.0
Strava integrates Spotify into its movement-tracking fitness app, enabling users to easily listen to their favorite music, podcasts, and audiobooks while tracking activities.
Strava, a company focused on subscription-based platforms for connected fitness, announced an in-app integration with Spotify that will enable users to seamlessly listen to music, podcasts, and audiobooks while exercising and recording movement activities.
Users can now play, pause, resume, skip, and browse Spotify from the recording screen on the Strava app. This integration works for free and premium Spotify members, negating the need to switch between apps.
“Over time, the consumption of music has evolved dramatically from CDs to streaming, which has opened the door for audio to inspire us in ways it couldn’t before,” says Mateo Ortega, Strava’s Vice President of Connected Partnerships.
“We’re excited to partner with a global leader like Spotify to seamlessly integrate music and movement on the platform. This new feature further solidifies Strava’s position at the center of connected fitness and continues to demonstrate the power of the global community of active people on Strava.”
“One of the biggest goals at Spotify is to be everywhere our listeners are — whether that’s on a run, in the gym, or any place in between,” adds Ian Geller, VP of Business Development at Spotify. “This integration with Strava is another way we’re moving with our listeners and allowing them to seamlessly connect to the music and audio they love.”
A leading subscription-based platform at the center of connected fitness, Strava’s community is 100 million members strong across over 190 countries. To further the two platforms’ partnership, beginning on April 20th, Strava will begin curating Spotify’s popular “Workout” playlist to help get listeners motivated and moving.