Photo Credit: Donna Trope, SKIMS
SKIMS inks a holiday branding campaign with Snoop Dogg featuring three generations of his family.
Loungewear and underwear brand SKIMS has announced the launch of its 2022 holiday campaign, featuring the legendary rapper and entrepreneur Snoop Dogg and his wife, children, and grandchildren. Three generations of Snoop’s family show off SKIMS’ Fleece Sleep Sets and Cozy Collection just in time for the holiday season.
Snoop stars alongside his wife Shantee Broadus and their three children: Cordell Broadus and his kids Lunda and Journey, Cori Broadus and fiance Wayne Deuce, and Corde Broadus and his kids Zion, Sky, and Elleven. The campaign highlights SKIMS’ loungewear sets for the whole family.
“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign all together, and we all loved the super soft, comfy outfits,” says Snoop. “The Broadus family will definitely be wearing matching SKIMS this holiday season!”
The ad campaign is shot and directed by renowned artist and photographer Donna Trope, with whom SKIMS has a longstanding creative relationship. The company and its campaigns continue to spotlight SKIMS’ focus on creating products for all family members. In 2021, the brand featured the Teyana Taylor and Iman Shumpert family.
Meanwhile, Snoop has stayed busy. Last month, Endeavor subsidiary WME announced its agreement with the entertainment mogul, signing him in all areas. Specifics detailing the arrangement have yet to be made, but the Death Row Records owner spoke highly of the union and its greater significance to his multifaceted career.
“WME is the only place that can handle the career I’ve built and grow it even further,” said Snoop. “I look forward to gettin’ it with the WME team to continue innovating across music, film, TV, business, and digital, and break barriers across entertainment.”
And break the barriers he has. Earlier this year, his first order of business as owner of the legendary hip-hop label Death Row Records was to remove the music from streaming services like Spotify because those platforms notoriously pay artists poorly.
“Those platforms get millions of millions of streams, and nobody gets paid other than the record labels,” Snoop explained. “So what I wanted to do is snatch my music off, create a platform similar to Amazon, Netflix, or Hulu. It’ll be a Death Row app, and the music will live in the metaverse in the meantime.”
Snoop Dogg has long been heavily involved in the metaverse with the world of NFTs and cryptocurrency. Last year, the rapper revealed himself to be legendary NFT analyst Cozomo de’Medici.