One might consider Zedd the Willy Wonka of the electronic music scene after the DJ partnered with 5 Gum to host a scavenger hunt to find the golden (or in this case, glowing) tickets to an exclusive rave.
The secretive, intimate rave will be held on August 22nd inside a New York City bodega, giving searchers just under two weeks to hunt. To find its secret location, fans will have to follow a series of hints shared on 5 Gum and Zedd’s social media channels as well as “decipher clues hidden in plain sight,” according to a press release.
The first 25 people to figure out the intimate venue must visit the bodega in advance to receive a glow-in-the-dark pack of 5 Gum, which will double as their ticket.
“I love to deliver the unexpected at my shows, and performing at what will be one of my most intimate and unique venues yet—an actual New York City bodega—certainly aligns with that,” Zedd said. “Partnering with 5 Gum to deliver this amazing experience will definitely be one for the books.”
5 Gum
Ahead of their miniature rave, 5 Gum called the bodega “Zedd’s smallest venue ever.” The superstar DJ and producer said he’ll play new music from Telos, his first album in nearly a decade, which is scheduled to release on August 30th.
“We know that 5 Gum and Zedd fans alike are known to embrace the thrill of a new adventure, so what better way to do that than getting the chance to be one of the few to uncover and attend such an intimate, unforgettable experience with a world-renowned DJ,” added Maria Urista, Vice President, Gum & Mints at Mars.
As for hopeful fans who don’t secure one of the 25 tickets, there’s still a chance of winning $500 for tickets to spend on Zedd’s upcoming tour or event merchandise. The drawing will start on 5 Gum’s website August 26th before wrapping on September 6th.
The event will follow the release of Zedd’s new single “Lucky,” a fittingly named track for those in search of the rare tickets. The song, which Zedd dropped today, features rising singer-songwriter Remi Wolf. Take a listen below and find it on streaming platforms here.
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Facebook: facebook.com/zedd
Spotify: spoti.fi/2CoYpk2