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Miley Cyrus continues to set records on Spotify as her hit single “Flowers” becomes the track with the most streams in a single week for the second week in a row.
After her hit song “Flowers” became the most-streamed song in a week in Spotify history, Miley Cyrus managed to outdo herself by setting the record for the second week in a row. While Spotify hasn’t shared specific numbers, the single first set the record during the week of January 19, after it debuted at Number 1 on the Billboard Hot 100.
The success of “Flowers” has made her entire discography blossom anew, with an impressive 65% boost last week. It also boosted the streaming numbers of Bruno Mars’ “If I Was Your Man,” which “Flowers” refers to without sampling directly.
“Thankful that Flowers is Number 1 around the world. This song is dedicated to my fans & the steadfast self love I wish for each of you,” the singer tweeted in a note of gratitude to her fans.
In the realm of record-breaking moments on Spotify, Mariah Carey, in late December, broke the platform’s single-day global streaming record with “All I Want for Christmas is You,” generating more than 21.2 million plays in 24 hours. Meanwhile, 2023 kicked off with The Weeknd’s “Blinding Lights,” surpassing Ed Sheeran’s “Shape of You” to become the most-streamed song in Spotify history.
That said, the revenue associated with millions of streams remains significant. Still, the payout model employed by streaming platforms like Spotify means that only an elite few are getting the lion’s share of the payout. Spotify has a more extensive user base than ever, even as the company cuts jobs and corners amid the tech industry’s financial downturn. The company even experienced an outage that lasted a few hours last week, impacting some of the time people could stream music and podcasts.