Photo Credit: Mark Hansen
Live Nation has acquired a majority stake in Timeline, a talent management firm focused on influencers. Timeline will utilize Live Nation’s resources to expand its own ventures in branding, touring, and touring production.
Timeline represents more than 25 influencers and creators including Jamie Lynn Spears, Anastasia Karanikolaou, Madeleine White, Chantel Jefferies, The Mian Twins, Carter Gregory, and Victoria Villarroel. Music manager Larry Rudolph will serve a a strategic advisor and partner to Timeline through his affiliation with Live Nation.
“This strategic partnership with Live Nation represents a defining moment for both Timeline and the broader creator economy,” says Alexis Fisher, Founder & CEO of Timeline Management. “By leveraging Live Nation’s unrivaled resources alongside our deep expertise in talent management, we are creating a robust platform that empowers creators and talent to thrive across all facets of their careers including management, branding, and touring.”
“This collaboration not only underscores our dedication to supporting and representing elite talent within the Timeline Management ecosystem but also drives innovation through the introduction of services such as tour production and brand consulting. Together, we are equipping talent with the essential tools to excel in the ever-evolving entertainment industry,” Fisher concludes.
“Alexis has been at the forefront of influencer talent management,” adds Matthew Hansen, Chief Strategy Officer at Live Nation Entertainment. “The collaboration with Timeline will enable Live Nation to further expand into this emerging field, and we see Alexis’ integrated approach of combining influencer management, branding, and touring as the next logical step for growth in the creator economy.”
The deal represent’s Live Nation’s first foray into management with a focus on creators and influencers on social media rather than artists themselves. Timeline focuses on working with powerhouse young Hollywood and influencer talent and has developed a reputation for providing full service management across music, endorsements, social media strategy, live touring, personal appearances, and consumer products.