Photo Credit: Too Lost
Lissen has created an interactive music platform for engaged fans, rewarding them for listening to their favorite music. Moving beyond just passive listening, Lissen rewards engaged super fans with gems with every action they perform. Those gems can be used to unlock further rewards on the platform. Now, Lissen is partnering with Too Lost to help reach wider distribution—through the gamification of music listening.
The following is in collaboration with Too Lost, a proud partner of Digital Music News.
The fan-centric royalty model Lissen employs means artists are getting paid from fans who are actually listening to their music. It does not use the traditional digital service provider royalty model, in which royalties are split based on a percentage of streams at the platform level.
Fans who want to support artists directly with their listening minutes do so—and are rewarded in turn. That puts the power in the hands of fans, with their money going directly to the artists they stream. Fans are rewarded for engaging and artists receive royalties based on actual user engagement. The result is real connections created with artists that last beyond the release of a single or an album.
Too Lost’s partnership with Lissen aims to foster the community aspect of music that has been lost with the current passive model of royalty support. With fans engaging in the platform to support artists, there are a number of different opportunities that can be offered to super fans—who drive music discovery and can help make or break an artists’ virality. Lissen’s platform brings the community aspect back to music listening, which has been a core aspect of enjoying music since time immemorial.
“Too Lost is excited to partner with Lissen and to introduce our independent music to their platform,” says Too Lost’s Gregory Hirschhorn. “Their fan-centric royalty model ensures that our artists and labels are fairly compensated based on actual listener engagement, rather than platform-wide streaming totals. This aligns with our mission to empower artists and labels with transparent, equitable revenue streams and new opportunities to connect with their most loyal fans.”
Artists want to succeed in music, which means understanding the business aspect of the industry innately. Lissen gives them the tools to act like a business. Too Lost’s distribution model gives artists on Lissen far more access to engaged fans and puts music discovery back into the hands of super fans who actually enjoy interacting with music beyond just passive listening.
Lissen says discovery at the song and experience level is the platform’s secret weapon, helping artists find those fans who want to go beyond music within an engaged community.
Content shared from www.digitalmusicnews.com.