Photo Credit: The shirts for sale on West’s website / Digital Music News
Ye sparks even more controversy during the Super Bowl by airing a low-budget commercial directing viewers to his website selling swastika t-shirts.
The disgraced rapper formerly known as Kanye West has been making headlines again over the past week by sowing controversy everywhere he goes.
His latest stunt took place during the Super Bowl, where he aired a low-budget commercial in at least one local market — filmed on an iPhone in what appears to be a dentist’s chair. The strange ad directs viewers to his website, where he is selling t-shirts plastered with a black swastika image for $20.
Notably, the website featured various clothing items upon the ad’s airing, but within hours, the only item available remained a white t-shirt with a black swastika image. As of publishing time, the website remains online with the shirts still available for purchase.
West’s latest move follows a series of unhinged antisemitic comments on X, the former Twitter. Those comments include identifying as a Nazi and praising Adolf Hitler. Shortly after his concerning Super Bowl ad aired, he deactivated the account.
Actor David Schwimmer urged X owner Elon Musk to suspend West’s account, a sentiment supported by Jewish advocacy groups, including the Anti-Defamation League (ADL). But Ye seems to have taken matters into his own hands by leaving the social media platform of his own volition. Still, it’s unknown if he might yet reactivate the account.
“Another egregious display of antisemitism, racism, and misogyny from Kanye West,” wrote the ADL on the former Twitter, denouncing Ye’s latest stunt.
“We know this game all too well,” said ADL CEO Jonathan Greenblatt in response to West’s latest antisemitic tirade. “Let’s call Ye’s hate-filled public rant for what it really is: a sad attempt for attention that uses Jews as a scapegoat. But unfortunately, it does get attention because Kanye has a far-reaching platform on which to spread his antisemitism and hate.”