Photo Credit: DJ Bunt by Wendy Huynh
Airbnb will offer unique experiences at Lollapalooza festivals across the world, hosted by artists and music industry insiders, starting in July.
Airbnb has announced its first global live music partnership, offering unique fan experiences at Lollapalooza festivals in Berlin, Chicago, São Paulo, and Mumbai. Guests will have access to curated Airbnb Experiences, many of which will be hosted by performing artists.
Starting this summer at Lollapalooza Berlin, guests can book daily Airbnb Experiences at several Lollapalooza festivals—plus access to an exclusive onsite Airbnb lounge. Experiences range from concert photography tutorials with professional photographers and behind-the-scenes tours with festival directors to intimate artist performances and more.
“More and more guests are choosing Airbnb for big events, including concerts and festivals, because Airbnb can bring you as close to the action as possible,” said Airbnb co-founder and CEO Brian Chesky. “With our new partnership with Lollapalooza, guests can Airbnb more than an Airbnb—they can unlock once-of-a-lifetime Experiences, rooted in the magic of live music.”
The global partnership kicks off at Lollapalooza Berlin, where one of the featured Airbnb Experiences includes performing artist Bunt. Guests will have access to an exclusive post-show Experience and private performance by Bunt in a hidden spot on the festival grounds. Booking for this event begins on June 5.
At Lollapalooza festivals around the world, a significant number of attendees come from outside the host city: 75% in Berlin, 65% in São Paulo, 57% in Mumbai, and 50% in Chicago.
“Fans are traveling the world to see the artists they love, and festivals like Lollapalooza are leading that demand,” said Michael Rapino, CEO and president of Live Nation Entertainment. “Partnering with Airbnb helps us make those trips even more memorable for fans, connecting them to the culture and community around the music that makes each festival unforgettable.”
According to a recent Airbnb survey, over 70% of travelers said they often book an experience when they travel. The partnership also comes as Airbnb introduces completely reimagined Airbnb Experiences—including Airbnb Originals, “extraordinary experiences” hosted by “the world’s most interesting people” and designed exclusively for Airbnb.
The new partnership’s global rollout will continue throughout the summer, with new Airbnb Experiences at Lollapalooza Chicago (July 31 – August 3), followed by experiences at The Town 2025 in São Paulo, Lollapalooza India, and Lollapalooza Brasil.
Content shared from www.digitalmusicnews.com.