Photo Credit: Scooter Braun and Jermaine Dupri
Jermaine Dupri’s So So Def Recordings enters a distribution partnership with Hybe America, led by Scooter Braun.
The agreement sees Hybe distribute So So Def’s catalog while the two work together on releases for upcoming talent. Since the 1990s, Dupri and So So Def have worked with stars like Mariah Carey, Usher, Nelly, Xscape, Bow Wow, and Jagged Edge. Dupri also notably mentored Braun when he entered the music industry over 20 years ago.
“Everything I learned about the music business started with Jermaine,” said Braun. “He gave me my first shot when I was just a kid with a dream. I was blessed to witness genius up close. And now, years later, it’s an honor to return to where it all began and stand beside him as a partner.”
Since his time working with Dupri, Braun has become one of the most successful executives in the music industry. He is best known for managing stars like Justin Bieber, Ariana Grande, and Demi Lovato. Braun became the CEO of Hybe America after Hybe, the Korean music giant, bought his Ithaca Holdings in 2021.
This partnership makes Hybe’s second major hip-hop-related venture, since acquiring Quality Control in 2021. The label and management company’s roster included artists like City Girls, Lil Baby, and Migos.
“This isn’t just a business move, this is family,” Dupri shared. “Watching Scooter build what he has built has made me incredibly proud. He learned the game inside So So Def, and now he’s in a position to open doors the way I once opened them for him. That’s what legacy is about.”
Usher, who got his early start with So So Def, remarked upon the partnership: “Nothing makes me happier to see my brothers together. They both have a lot to offer each other.”
Hybe America and So So Def will both soon begin rolling out new music.
Content shared from www.digitalmusicnews.com.