Hybe America and Alan Chikin Chow to Create New K-Pop Group

YouTuber Alan Chikin Chow inks a deal with Hybe Labels to create a US-based K-pop supergroup.

Alan Chikin Chow, a 28-year-old Texas native with over 88 million subscribers on his YouTube channel, wants to become the next big thing in K-pop. And he’s joining forces with Hybe America to help make that a reality.

Chow’s Alan’s Universe is collaborating with Hybe Labels for a star search across the United States that will result in the formation of a new US-based K-pop act. Chow himself will co-star in the group, which will include six members in total. The group will be the first project launched under the union of the two companies, and its story will be told through a mix of scripted content and music videos.

Hybe’s American operation is led by CEO Scooter Braun, who is credited with discovering Justin Bieber when the singer was a kid making videos on YouTube. Chow is a top YouTube hit maker who regularly earns a spot among the ten most-watched creators in the US. The creator stepped up his video production game last year by opening a 10,000-square-foot studio space in Los Angeles. The studio has become the filming location for his Alan’s Universe series, which is inspired by Korean TV shows.

Hybe America and Alan’s Universe are putting out a casting call to find the performers who will join Chow’s K-pop act. Those chosen will star in videos that will build lore (and publicity) for the group.

“The passionate global fanbase of Alan’s Universe partnered with the premier music prowess of Hybe America creates an unstoppable force,” said Chow. “Together, we stand to create a next-generation franchise with one purpose: to serve our fans with inspiring, impactful stories.”

Once chosen, the group members will meet in Los Angeles for a development program that incorporates Chow’s YouTube strategies and Hybe’s model used to train K-pop idols. Aspiring artists interested in auditioning for the project can find out more details on their website.