Photo Credit: General Motors
General Motors has announced that Dolby Atmos will be a supported feature across Cadillac’s entire 2026 vehicle line-up.
The line-up includes the 2026 Escalade IQL, Escalade IQ, Lyriq-V, Optiq, Vistiq, and more. Select 2025 models will also receive Dolby Atmos support through over-the-air software updates—though GM does not mention which models. Dolby Atmos delivers a listening experience that puts fans inside their favorite song, revealing every detail with unparalleled clarity and depth.
“Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable,” says John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “Cadillac’s line-up of Dolby Atmos equipped vehicles is re-imagining the driving experience, ensuring every journey is unforgettable no matter where it takes you.”
“Innovation is at the core of the Cadillac brand, and our collaboration with Dolby marks a transformative shift in how in-car entertainment elevates the driving experience,” adds John Cockburn, Chief Engineer at Cadillac. “Together, we are taking audio to new heights by ensuring the music experience stays true to the artist’s original vision, delivering a sound experience that makes customers feel like they are in the music studio with them.”
Recent reports from the Federal Highway Administration suggest people are spending more time in their cars than ever. Drivers in the United States collectively drive over three trillion miles a year. This vast amount of time on the road coincides with growing demand among consumers for high-quality, immersive experiences. Dolby says a recent study conducted found that 90% of respondents said enhanced audio quality was a ‘must-have’ feature in their vehicles.
Apple’s embracing of Dolby Atmos has ensured the format has become a popular one. 93% of Billboard’s 2024 Top 100 Artists are releasing their music in Dolby Atmos—and now that music can be heard the way it was intended in Cadillac vehicles.
Content shared from www.digitalmusicnews.com.