Photo Credit: ROKK
Streaming platform ROKK implements a measure to subject all flagged tracks to a human review process to eliminate AI-generated music.
ROKK, the streaming platform dedicated to rock and metal, announced a new measure to subject potentially AI-generated music to a human review process. Starting today, users can report music per track which they believe to be AI generated. Once flagged, the content is reviewed by a real human at ROKK to determine its fate on the platform.
According to Alexander Landenburg, co-founder of ROKK and drummer for Kamelot and Cyhra, such measures are increasingly important. That’s especially true given the recent headlines that the Velvet Sundown, a band revealed to be entirely AI-generated, reached over a million monthly listeners on Spotify.
“It’s one thing if someone uses technology as part of their creative process. After all, that’s no different from musicians using MIDI packs, amp simulators, or editing tools. What matters is that there’s still a major and meaningful human contribution at the core,” said Landenburg.
“But we draw the line when AI is used to create entire ‘artists’ or ‘bands’ that are completely artificial yet passed off as human, as in ‘The Velvet Sundown.’ That’s not just soulless: it’s deception. It undermines everything we stand for.”
“Most of us have spent decades—often the biggest part of our lives—learning, practicing, failing, sacrificing, and starting over, just to reach the point where we can create something that might be meaningful.”
“To see that reduced to something generated in seconds from a text prompt isn’t just disappointing—it’s a slap in the face to every artist who’s put their heart and soul into their craft,” he concluded. “This must be stopped. That’s why our goal is clear: No Fully AI-Generated Music on ROKK. Please join us in keeping music real.”
It’s a notable effort, and one that no other streaming platform has attempted. The closest comes from Deezer, who recently implemented an AI tagging system to convey to listeners whether a track might be artificial. The major competitors, namely Spotify and Apple Music, have yet to implement any meaningful systems to indicate track or artist authenticity in the growing AI landscape. Deezer says 18% of music pushed to the platform is generated by AI now.
Content shared from www.digitalmusicnews.com.