Photo Credit: Country Radio Seminar (CRS 2025)
Country Radio Seminar (CRS) 2025 will be held at the Omni Hotel in Nashville from February 19 – February 21. The CRS Digital Music Summit returns for a fifth year; now included in all three days of CRS.
The following was created in collaboration with Country Radio Seminar (CRS), a company DMN is proud to be partnering with.
Some of the highlights from the Digital Music Summit sessions scheduled for CRS 2025 include Streaming 101, Capitalizing on the Country Moment in Streaming, and The Label, Radio, and Streaming relationship. Take a peek at some of the sessions. Interested? You can register for CRS 2025 here.
Streaming 101: Everything You Want To Know | This comprehensive session is an evolution of past streaming discussions, diving deeper into the business structures of streaming platforms, free vs. premium tiers, and demystifying key myths. With leaders from each digital service provider (DSP) speaking on behalf of their platforms, the panel will cover the current state of country music streaming. It will share best practices for labels, managers, and marketing teams. Moderated by a C-Suite executive, this session aims to integrate the streaming and radio communities further, ensuring both thrive together.
Teamwork Makes the Dream Work: Capitalizing on the Country Moment in Streaming | Country music is experiencing unprecedented growth, with cross-genre collaborations, joint ventures, and major labels expanding into Nashville. This session will explore how the country genre reached this moment, how DSPs are handling the cross-genre boom, and what the future holds for labels, artists, and DSPs alike. The discussion will focus on working together to sustain this momentum.
Why Can’t We Be Friends? The Label, Radio, and Streaming Relationship | In this candid conversation, panelists will examine the current relationship between streaming, radio, and labels. They’ll address challenges and opportunities for increased collaboration between all three. How do these entities work together, and how can they do so more effectively to drive the genre forward? Attendees will gain insights into the differences in timelines between streaming and radio, and the strategies labels use to navigate both spaces.
Sustaining Momentum: How To Turn Moments Into A Career | This session will focus on strategies and tools needed to maintain momentum for country artists, especially when working singles at country radio for extended periods. This panel explores digital marketing strategies, DSP tools, and how to build a sustainable career in today’s music landscape.
The CRS Digital Music Summit also continues with its popular ‘Cycle of a Song’ sessions, examining successful, impactful songs on digital platforms—featuring the artist who performed them. This year, CRS is proud to feature Ella Langley, Tucker Wetmore, and one more artist TBA.
Jelly Roll and Eric Church will close out CRS 2025, with a heartfelt interview simply dubbed ‘The Conversation.’ Eric Church, a modern-day icon of country music, will interview Jelly Roll, an artist with boundary-pushing creativity spanning multiple genres.
Old Dominion will also sit for an exclusive artist interview conducted by Shane McAnally, their long-time song writing collaborator and producer. Old Dominion will also headline the annual ‘Acoustic Alley’ songwriter showcase, which also features Tyler Hubbard, formerly of Florida Georgia Line and Rhett Akins.
CRS has once again commissioned a custom research project to be conducted and presented by Nuvoodoo. The comprehensive three-tiered study will include a targeted look at how, where and how often smartphone users access different media platforms. The data was gathered as part of a quantitative 1,500 person questionnaire gathering thoughts on country music’s current state. Questions asked if country was mainstream, if that’s good or bad, and how different generations of country music fans relate to radio vs. other listening options.
Registration for CRS 2025 is now open.