Capitol Records has announced that Halsey’s next single, “So Good,” releases on June 9. Halsey adds that the accompanying video drops on June 10, and the TikTok “fiasco” surrounding the song’s release is supposedly over.
In a statement framed as an open letter to Halsey, Capitol Records announced in a tweet that “So Good,” the artist’s latest single, will release on June 9. The announcement follows Halsey’s viral TikTok moment, with the singer claiming that the song and its accompanying music video were ready over a month ago but that the label wouldn’t commit to a release date “unless they can fake a viral moment on TikTok.”
“Halsey,” Capitol Records tweeted, tagging the artist. “We love you and are here to support you. We are committing to a release of ‘So Good’ on June 9th, 2022.” The company’s tweet included in a text image, “We are an artist-first company that encourages open dialogue. We have nothing but a desire to help each one of our artists succeed, and hope that we can continue to have these critical conversations.”
While it’s debatable whether Halsey’s initial claims were valid or an elaborate ruse to generate hype, it worked. Halsey took to TikTok to post a snippet of the song following the announcement.
“After a tremendous amount of f*ck shit, ‘So Good’ is finally coming out June 9th. Video dropping the next day.” The post snarks, “And now I can go back to using TikTok for my real plan: Using witchcraft to take over the world. Thanks for keeping up with this fiasco.” Halsey concludes, “Hope you love the song.”
On Twitter, Halsey says, “I didn’t expect so much conversation about this record, all I know is that I wanted you guys to hear it and now you can. So Good, song on June 9th and video the next day.”
Currently, Halsey is on tour supporting her previous album released last August, If I Can’t Have Love, I Want Power. The album, produced by Trent Reznor and Atticus Ross, was highly acclaimed, although Halsey has not revealed any plans for a follow-up album. The brief clip of “So Good” is far brighter in tone than the dark Reznor-produced LP, undoubtedly making it an easy commercial success for Capitol.