It feels like the Champions League keeps getting bigger and bigger with each passing year.
The final, in particular, is a massive event and each year UEFA pulls out all the stops to make it even more memorable than the last. Today, it has been announced that Nigerian superstar Burna Boy will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi, alongside another yet-to-be-announced artist. Now in its seventh year, previous editions have featured performances by some of the world’s biggest artists.
The “Last Last” hit-maker has also teamed up with Pepsi ambassadors and football royalty—world champion Leo Messi, Euro-winning Lionesses star Leah Williamson and reigning UCL champion Vini Jr—to encourage fans to post their best dance moves or ball skills on TikTok with the hashtag #PepsiKickOffShow. The best will then be hand-picked and invited to show off their talent as part of the 2023 UEFA Champions League Final Kick Off Show by Pepsi performance.
“As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League,” Burna Boy said: “That’s why I’m so excited to be performing on the Pepsi stage at this year’s final. Music and football are the ultimate combination, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world ain’t ready for what we have in store!”
Gustavo Reyna, Pepsi’s Senior Director of Global Marketing, added: “The UEFA Champions League Final is the standout date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles. The newly named Kick Off Show by Pepsi is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the Pepsi x UEFA Champions League stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance. Stay tuned to find out who is co-headlining alongside Burna Boy in the weeks to come!”
The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music. We’re excited to showcase a line-up of talented artists at this season’s Final in Istanbul in what is sure to be an energetic and memorable performance,” said UEFA marketing director Guy-Laurent Epstein.
The 2022/23 UEFA Champions League final will take place at Istanbul’s Atatürk Olympic Stadium on June 10. You can watch the show via your local broadcaster and through the official UEFA YouTube and TikTok channels and stay tuned for more exciting news by following the Pepsi Global social channels.