Photo Credit: Audoo
Audoo is a new music technology company that aims to revolutionize public performance royalties. Music publishing veteran Nigel Elderston has been appointed Chairman.
The following was created in collaboration with Audoo, a company DMN is proud to be partnered with.
Audoo now has a growing team of international music industry experts whose combined experience boasts 45 years in the music industry. This move helps form part of Audoo’s global business expansion, adding senior industry expertise in key territories to help the company implement its adoption and roll-out of its technology. Elderton bolsters a team, board, and senior experts from BMG, BMI, Bowers and Wilkins, Shazam, Spotify, and more.
Nigel brings decades of experience from both music publishing and PRO advisory and reform to Audoo. As company Chairman, he is tasked with steering and aiding the advancement of Audoo technology within the industry.
Nigel is the European President of the global independent music publisher Peermusic and has held a number of industry positions including Chairman of PRS For Music (retired), Director of ICE Operations Berlin, Chairman of the Music Publishers Association (UK), Chairman of MCPS, Director of British Music Rights/UK Music, Founding Trustee of the PRS Foundation and President of the Music Publishers Association Ireland. Elderton also worked for EMI, MCA, and Polygram prior to joining Peermusic.
His appointment follows the hire of ex-APRA executive Matthew Fackrell as SVP/GM APAC, and the adoption and widespread rollout of Audoo Audio Meters in Australia and New Zealand.
“The Audoo mission is worthy, and its technology highly impressive,” adds Nigel Elderton. “Improving the licensing landscape and removing barriers to royalty processes is vital in rebalancing money that should be reaching music creators and performers. Audoo tech aids efficiency in these processes.”
“Early adopters are showing improvement in the accuracy of data collection and, ultimately, more of those owned will receive their optimum public performance payments. As a publisher representing the best interests of songwriters and a long-time colleague within PROs, I look forward to working alongside Ryan and the Audoo to advance this element of our industry,” Elderton continues.
“Having Nigel join is an honor, a true champion of the songwriter and music industry with unparalleled experience and expertise,” adds Ryan Edwards, Founder & CEO of Audoo. “We are excited to benefit from his guidance and continue on the mission of revolutionizing the public performance royalties space worldwide.”
Audoo is actively providing solutions to the challenges faced in public performance royalty data collection and payment distribution. That’s because the Audoo Audio Meter offers a unique insight that improves accuracy, transparency, and reporting in quasi real-time without burden for licensees, PROs, and CMOs. Ultimately music creators and rights holders both benefit from more accurate data collection.
The Audoo Audio Meter is a discreet plug-in solution that can cut through foreground noise to fingerprint music being played. It takes a digital, GDPR-complaint fingerprint to match track data and report the play to PRO and CMO partners. Audoo raised £5.2 million in its 2020 Series A funding round and £7.2 million in its pre-series B funding round in 2021. Financial backers for Audoo include MPL Ventures, Tileyard London, Steve Sidwell, and Björn Ulvaeus (ABBA/CISAC).