Photo Credit: Illuminarium Experiences
Rolling Stone Presents: Amplified, The Immersive Rock Experience is opening March 12 at Illuminarium Las Vegas at AREA15. The one-of-a-kind experience is a celebration of music, history, and imagery featuring over 1,000 photographs, 200 videos, and 1,300 Rolling Stone covers encompassing 300 iconic artists who changed the world.
The immersive experience draws from rare live performance and behind-the-scenes footage, never-before-seen moments, exclusive portrait sessions, album art, and posters to deliver one of the most comprehensive collections of rock n’ roll imagery ever created. The experience is narrated by actor and musician Kevin Bacon, providing a visual, historical, and sonic tour that spans genres and generations.
Amplified is a celebration full of music and exultation, offering a chance to step inside what Jimi Hendrix once dubbed The Electric Church. “We are proud to partner with Illuminarium and a top-tier creative team to present Amplified, a powerful story of rock n’ roll — one that echoes our own legacy and the deep cultural impact this music has made,” says Gus Wenner, CEO of Rolling Stone. “Amplified is a uniquely immersive experience and transports you through the history of rock n’ roll—past and present—through sight, sound, and motion.”
Rolling Stone Presents: Amplified was created by Brand New World Studios exclusively for Illuminarium, a sensory space of 360-degree sight, sound, and unprecedented scale. It’s powered by the world’s most advanced 4K laser projections, 3D audio and interactive technologies.
“We can think of no better partner than Rolling Stone, the authoritative voice that has chronicled the history of rock, to embark on our newest, most unique experience,” says Alan Greenberg, CEO of Illuminarium. “Our guests will be awestruck by the sound and images from floor to ceiling. This is much more than a show—it’s a time machine for music fans of all ages.”
The experience begins the moment guests arrive, including interactive lobby elements, a real rock show merchandise experience and a full-service bar to enjoy before the journey begins. Guests will then be guided through eight transformative chapters devoted to rock’s greatest artists, the message of their music, and the way it shaped not just sound, but the world around it.
The show begins on March 12 at Illuminarium Las Vegas starting from 11 am to 11 pm Friday and Saturday. The last show begins at 9 pm on Sunday through Thursday. Tickets start at $40 for general admission and are on sale now.