Photo Credit: David Marek / Amazon Music
Amazon Music has announced pop-country singer Dasha as the latest Breakthrough Artist to receive support from the platform. She’ll receive bespoke video and audio content across the platform’s playlists and programming.
Dasha recently released an Amazon Music Original cover of Gretchen Wilson’s “Here for the Party” in advance of her Mane Stage debut at Stagecoach. The track captures the bold, celebratory spirit of Wilson’s original version while adding her unique and playful flair.
“We’ve long been fans of Dasha at Amazon Music. She’s a true presence in country, unafraid to be herself, ruffle some feathers, and make some of the most undeniable music at the intersection of pop and country in creative memory. We look forward to helping make her creative vision a reality. We’ll see you all in Dashville, USA,” adds Michelle Tigard Kammerer, Head of Country Music for Amazon Music.
“I feel incredibly honored to be selected for Amazon Music’s Breakthrough program,” shares Dasha. “I’ve got big plans for my fans, and it’s great to have the team at Amazon Music helping to make those plans a reality. Amazon Music has really embraced me and my creativity and we’re working on putting together things I’ve been wanting to do since day one. Stay tuned.”
Breakthrough is Amazon Music’s program to support emerging artists, aimed at amplifying the best new talent and championing them at the most crucial moment in their careers. The platform works with each Breakthrough artist and their teams to develop long-term, customized, global plans that are unique to each artist—with no two Breakthrough campaigns looking the same.
Recent Amazon Music Breakthrough artists include Nate Smith, Bailey Zimmerman, and BRELAND. Breakthrough includes increased visibility across their stations and playlists including Amazon Country Music’s global playlist ‘Country Heat.’ It also includes increased visibility from livestream performances including festivals, bespoke marketing activations and events, social promotion, merch offerings, Amazon original songs, editorial content, and more.
Content shared from www.digitalmusicnews.com.