Photo Credit: All-American Rejects TikTok
The All-American Rejects are making headlines with a series of surprise pop-up concerts across the United States. Dubbed the ‘house party’ tour, the group is building anticipation for their upcoming comeback tour and their first full-length album in over a decade.
The band kicked off their spontaneous tour on April 30 at the University of Southern California, following the release of their new single “Sandbox.” Since then, they’ve hit the road and criss-crossed the Midwest, bringing their energetic performances to unconventional venues suggested by fans on social media.
So far, the band has played a backyard house party in Los Angeles, at a farm in Ames, Iowa, for a graduation party in Columbia, Missouri, a backyard in Chicago, a bowling alley in Minneapolis, and more. Crowd sizes for these events range between 120 in Chicago to a massive 5,000-person audience at the farm in Ames. Each show has been announced with minimal notice, while fans are encouraged to suggest new locations. Requests have been pouring in from across the country including fans hopeful of stops in Arkansas, Michigan, Tennessee, and Texas.
The pop-up tour is a brilliant marketing move for a rock band that has been out of the public spotlight for several years. They’re generating a huge viral buzz on TikTok while simultaneously engaging a new generation of fans alongside followers. Lead singer Tyson Ritter says the pop-up tour was born from a desire to recapture the raw energy of the band’s beginnings while creating memorable moments outside of traditional venues.
Videos of these pop-up appearances are racking up millions of views on TikTok, while their social media channels are flooded with fans suggesting their hometowns. As the group continues their pop-up spree across the United States, the built-up momentum for their comeback tour and upcoming album reaches a fever pitch.
Content shared from www.digitalmusicnews.com.